Women of the Vine & Spirits in collaboration with Provi, has launched a digital trade marketing campaign to raise industry-wide awareness about the comprehensive “86 Harassment” initiative.

This program is aimed specifically at preventing sexual harassment across the beverage alcohol and hospitality sectors, offering free trainings, resources, and a confidential hotline for those in need.

New York, NY – September 30, 2025 –Women of the Vine & Spirits (www.womenofthevine.com), the leading mission-driven global membership organization comprised of women and men committed to empowering and advancing women in the beverage alcohol industry, announced today it is collaborating with Provi, (www.provi.com), the leading provider of B2B solutions for the beverage alcohol industry, on a comprehensive trade marketing campaign for 86 Harassment (www.86harassment.com) - a key initiative of Women of the Vine & Spirits. Strategic digital trade marketing assets across Provi’s B2B platform, SevenFifty Daily, and company-owned Beverage Media publications, will expand the reach of 86 Harassment’s resources and trainings, uniting partners across the beverage alcohol and hospitality sectors to help prevent sexual harassment and gender-based violence.

86 Harassment is a collaborative effort within the beverage alcohol and hospitality industries to prevent sexual harassment and gender-based violence, uniting industry association partners under a single, comprehensive initiative. 86 Harassment provides ongoing industry-specific training hosted by leading experts, a 24/7 hotline and chat feature staffed by RAINN, the nation’s largest anti-sexual violence organization, and a resource hub with downloadable assets. Thanks to the support of Industry Sponsors Brown-Forman, Distilled Spirits Council of the United States, Pernod Ricard North America, Republic National Distributing Company, and Spirits Canada, 86 Harassment is publicly accessible and completely free, providing a holistic approach for both employees and employers within the industry to prevent and adequately respond to sexual harassment and gender-based violence.

Through a Provi-funded, multi-channel digital trade marketing campaign, tens of thousands of industry professionals will be reached, driving national awareness of 86 Harassment and catalyzing real change. This action underscores Provi’s steadfast commitment to fostering safe, respectful, and inclusive work environments across the beverage alcohol and hospitality industries.

“Provi is proud to support the 86 Harassment initiative. Our platform is built to educate the trade and strengthen connectivity across all tiers. We are honored to partner with Women of the Vine & Spirits on a digital marketing campaign that promotes safe, respectful workplaces and expands awareness of this important effort across the industry,” said Andrew Levy, Chief Corporate Affairs Officer and General Counsel, Provi.

“This campaign with Provi represents a major step forward in our mission to create safer workplaces across the beverage alcohol and hospitality industries,” said Deborah Brenner, Founder & CEO of Women of the Vine & Spirits. “By amplifying the reach of 86 Harassment through Provi’s platform, we can ensure that vital resources, training, and support are accessible to tens of thousands more industry professionals. Together, we are fostering a culture of respect, accountability, and empowerment.”

To learn more about 86 Harassment, visit www.86harassment.com.

To learn more about Women of the Vine & Spirits, visit www.womenofthevine.com 

To learn more about Provi, visit www.provi.com 

About Women of the Vine & Spirits®

Women of the Vine & Spirits® (WOTVS) is the leading mission-driven global membership organization comprised of women and men committed to empowering and advancing women in the beverage alcohol industry. By championing women in the workplace, WOTVS is dedicated to shaping the beverage alcohol industry where the talents and perspectives of all women are not only valued but serve as a driving force for success and growth. WOTVS embodies this commitment by offering resources, programs, and a collaborative network designed to inspire and empower members in the beverage alcohol industry. Through mentorship, education, and advocacy, WOTVS’ aims to elevate its members' careers, cultivate inclusive leadership, and pave the way for innovation and growth in this dynamic field. For more information, please visit womenofthevine.com.

Women of the Vine & Spirits Corporate Members include Charter Member: Southern Glazer’s Wine & Spirits; Diamond Members: Breakthru Beverage Group; Pernod Ricard USA; and Republic National Distributing Company; Platinum Members: J. Lohr Vineyards & Wines; and Suntory Global Spirits. For a full list of Corporate Members including those at the Gold, Silver, Bronze and Associate level, visit the Corporate Members tab at womenofthevine.com.

About 86 Harassment

86 Harassment is a groundbreaking initiative aimed at addressing sexual harassment and gender-based violence within the beverage alcohol and hospitality industries. It serves as a collaborative effort to provide resources, support, and education to create safer work environments for all employees and customers. 86 Harassment is led by Women of the Vine & Spirits, in thanks to the generous financial support of our Industry Sponsors: Brown-Forman, Distilled Spirits Council of the United States, Pernod Ricard North America, Republic National Distributing Company, and Spirits Canada. For more information, please visit www.86harassment.com.

About Provi

Provi is the largest B2B marketplace for the beverage alcohol industry, connecting buyers, distributors, and suppliers in a single digital hub. With solutions designed to enhance visibility, streamline operations, and uphold compliance, Provi serves as a trusted partner across the three-tier system. Provi also operates SevenFifty Daily, an award-winning online publication providing news, insights, and analysis of the beverage alcohol trade.

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Media Contacts:

Women of the Vine & Spirits / 86 HarassmentOlivia CampbellCommunity Relations Managerolivia@womenofthevine.com(323) 610-232 

Provi Kelley McGannDirector of Corporate Communicationskelley.mcgann@provi.com (845) 494-3784